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This was Flo’s first audio project in a number of years – a lean MVP experiment designed to test whether intimate, real-life storytelling could resonate with an in-app audience not yet primed for audio.
For the topic, we wanted to explore how trying to conceive (particularly through IVF) affects people’s sex lives. I led the project end-to-end: sourcing our expert host (sex therapist Jordan Rullo), identifying and recruiting three women with very different IVF journeys, and creating a conversation framework that would guide the discussion with care. I also briefed participants, stayed present during the recording to support and steer the conversation, and worked closely with the Visual Lead and Sound Production Manager on the final edit – ensuring a mix of positive and negative experiences, and practical insights for listeners.
Creating and launching audio within a product that’s not known for that format came with challenges, from UX to discoverability. But we were able to share these stories with real sensitivity, offering support and solidarity to others going through the same thing. The participants themselves described it as a positive, empowering experience. That, for me, was just as important as the output.
As with episode 1(below), I worked on this project in collaboration with production company Media Cage.
This episode focused on the question, ‘How can we stand up for LGBTQ+ rights?’ and to answer it was Reeta Loi: music artist, Forbes 100 Founder and CEO of Gaysians, contributing editor at Gay Times, and documentary reporter at VICE. Reeta talked about what LGBTQ+ actually means, how she found strength and support in the LGBTQ+ community after being rejected by her Indian family for being a lesbian, and how to fight for your rights and the rights of others. She also touched on how to avoid ‘performativism’ when being an LGBTQ+ ally and how to stay connected to your culture even when you lose important links – like friends and family – to it.
The episode had an average listening time of 25 minutes 4 seconds, so most people listened until nearly the end (length was 31 minutes).
I was proud to lead on the development of Scouts’ first podcast in collaboration with production company Media Cage. Coming up with the concept, casting two young hosts (Maya Egbo and Gabriel Dedji), and identifying and securing guests, my first foray into the format taught me a lot.
Our first episode was in response to the difficult first year under COVID-19 and focused on the question, ‘What effect has lockdown had on young people’s mental health?’ To answer it was mental health activist, Natasha Devon MBE. She gave brilliant advice on how we can all protect our mental wellbeing in and out of periods of lockdown, discussed her love of (ex-Scout) David Bowie and how music has helped her mental health, and lots more.
The episode went into the top 50% of podcasts for listeners and had an average listening time of 31 minutes 40 seconds (it was 33 minutes long including outro music).
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